Influencer Reads
Tap into a new generation of influential voices that customers trust.
Leverage our Influencer’s credibility across their show and the Mission Media Marketplace. These ads are the most native podcast ad format, blending brand talking points with the host’s experiences. While it’s helpful for advertisers to provide a word-for-word script, many influencers will inject their personality and style, making the brand message feel more authentic and relatable to the audience. These ads typically run for 30 or 60 seconds.
Here are some tips to ensure a native experience
Be Flexible
Provide a script that allows hosts to customize the message, keepingit authentic to their voice and style.
Align With The Audience
Ensure the ad's tone matches your target listener.
Keep It Short & Sweet
Stick to 30-or 60-second spots to keep the message concise while recognizing that the influencer may personalize it.
Ensure the Brand Message Is Clear
While our influencers may personalize the read, the core brand message should always come through clearly.
Tips for Influencer Reads
If you’re purchasing Influencer Read ads, this is an excellent opportunity for an authentic message to reach the Mission Media audience. Provide our team with a complete script that we may tailor to your target listener. Here are some tips to ensure a native experience:
TIP #1
Start with general bullet points and turn them into a 30-to-60-second script influencers can use to shape their message. It should always feel natural. When you read it aloud, make sure it sounds like something you’d want to hear on your favorite show.
TIP #2
Avoid dictating the influencer’s thoughts, feelings, or actions. Instead, provide a script with a framework, allowing hosts to speak authentically while educating the audience about your brand.
TIP #3
Please highlight any specific copy that needs to be read word-for-word and let us know where our team can personalize it to the audience.
TIP #4
Be flexible…empower Mission Media AI to make the script targeted to our audience. The script shouldn’t be so rigid that the Mission Media Team can’t bring their energy and personality to the ad.
TIP #5
Avoid being too cutesy or using overly casual language. Let the hosts handle the jokes and inside references, but don’t force them.