Research
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Podcasts have transcended from
niche to mainstream
160M
Monthly podcast listeners
+350%
Growth in the last 10 years
A Global Phenomenon
Breaking geographical boundaries, languages, and cultural differences
Attention-Grabbing
Commandingmore attention than other media
Trendsetting
Shaping what’s being created and consumed outside of audio
GROWTH OF AUDIO CONSUMPTION
The Advertising Gap & Opportunity
73%
Lower Ad saturation
40%
Lower Ad Price
6X
More Efficient
Sonic Identity
Collection of recognizable and strategic sounds combined throughout brand communication and user experience dating back to the 1990’s!
Guess the Brand
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