Targeting & Technology

Creative contextualization, data-driven targeting, and brand suitability using large language models

THE SOLUTION

Contextual Large
Language Model

Context & influence happens inside of conversations.

Current IAB/iTunes Categorization is failing to keep up with the pace of communication.

As the exclusive licensee of Sonant technology, we execute independent verification of the podcast context.

Relevant targeting, greater reach, lower waste, provides better performance at a lower cost.

A “large language model” (LLM) is a type of artificial intelligence that is trained on vast amounts of text data, allowing it to generate human-like text, translate languages, answer questions, and perform other natural language processing tasks by understanding complex patterns and relationships within language; essentially, it’s a powerful AI system that can produce meaningful responses based on the context of a given prompt or query.

THE SOLUTION

Contextual Large
Language Model

Current framework for DAI ads across podcasts are relegated to PRE/MID/POST ROLL. at fixed time slots

With our AI technology, ad position is adjusted in real time to provide alignment at exactly the right moment in the conversation; so the creative matches the moment

Creative Adjacency = Influence

Contextual LLM Targeting uses data extracted from the content metadata the user is consuming by specific keywords, phrases and more. We provide advertisers the opportunity to target as granularity within context as they do with search targeting.

THE SOLUTION

Industry-leading brand safety and suitability

Leadership

Adherence to IAB Brand Suitability Levers
Category & Transcription Targeting
Bid Stream Transparency at the Network, Show, Episodic level
Brand Suitability measurement via Barometer

Targeting & Measurement

IAB Podcast Technical Working Group leaders: RTB Specs
Brand Safety Certified Officer
Brand Safety Institute Advisory Board Member

THE SOLUTION

Data Layers

Effective advertising today requires not only the right supply, but the right people. Our server-to-server integration with over 85,000 audience segments ensures you do not waste a single impression. Hand selects the most relevant characteristics for each individual campaign.

We’ve also built a database of over 300 proprietary audiences using cookie less listener data! 1st party and exclusive!

THE SOLUTION

Targeting Layers

Mission Media provides advertisers the opportunity to execute thousands of targeting combinations to ensure every campaign reaches exactly the right people to drive results. We leverage a combination of geographic, techno graphic, contextual, data and behavioral attributes to ensure success.

Targeting & Technology